Welcome to
my digital
marketing
portfolio

Robert Ruybal / Digital Marketer

LinkedIn

7194805214

Phone

My Resume

  • US Army 1985–1989
  • BS | Management Information Systems -
    Adams State University, 2002

Military/Education

  • Google Certification – Digital Marketing & E-commerce - Coursera
  • Google Analytics Individual Qualification - Skillshop
  • Content Marketing | SEO | Social Media Marketing II - Hubspot Academy
  • The Complete Digital Marketing Guide - Udemy (ongoing)

Certifications/Training

  • Remote Bilingual Customer Response Specialist

Work Experience

  • Remote Customer Service Representative
  • Remote Bilingual Customer Service Representative
  • Remote Life Insurance Agent

Toyota Connected | March 2023 - Present

Intuit TurboTax | Seasonal

Assurance IQ | March 2022 - November 2022

Peloton | June 2020 - April 2022

  • PPC
  • SEM
  • SEO
  • Canva
  • Infographics
  • Keyword Research
  • A/B Testing
  • Email Marketing
  • Market Analysis
  • E-Commerce
  • Google Analytics
  • Google Ads
  • AI Prompt Engineering


Hard Skills

  • Bilingual - Spanish
  • Active Listening
  • Empathy
  • Problem-Solving
  • Attention to Detail
  • Discipline


Soft Skills

BluelightX

BluelightX.com is a fully functional WordPress, e-commerce website built from scratch through a guided project in Udemy.
This is a fictitious company that markets blue light-blocking glasses. The specific niche I chose was work-from-home
professionals. This was my very first attempt at using WordPress. At mostly every stage we relied heavily on ChatGPT using
very good prompts for guidance in:

  • Competitor strengths and weaknesses analysis
  • Identifying a target market and a buyer persona
  • Terms & conditions and privacy statements
  • Blog and email content

We installed several WordPress apps like WooCommerce, Google Analytics, Mailchimp, and Yoast SEO. The course included
the initial project photos, while I chose the rest for the blogs, emails, and social media ads on Instagram and Pinterest. I also
created the logo.

BluelightX - email samples

Mailchimp was used for the platform, ChatGPT was used for the content, and I created 3 emails: a newsletter, a ‘we miss you’,
and a workshop invitation.

BluelightX - social media

This part was not part of the Udemy course, but since I’d been learning about social media marketing, I created some
Instagram and Pintrest Carousel samples.

BluelightX - Instagram

BluelightX - Pinterest Carousel

Facebook Celestron replication

I love things about space, so for this Canva project, I went to the Celestron Facebook page and found this post about a Fact or
Fiction game. I replicated it best I could with NO original images, no text information, just my knowledge of Canva. The original
Celestron Facebook link, posted on Aug 16th 2024.

Celestron Original

My Replication

Canva Projects

I love, love, love working with Canva, at first I was a bit intimidated, BUT after just getting in there and trying, failing, and
learning, I’m beginning to see just the beginning of what this platform can do! Here are 3 examples....

  • Pulse Fidelity headphones intro video
  • Online Work Oasis, my personal brand to market affiliate, work online products/services on Pinterest
  • 3 Facebook post that I created for my personal page, these were some of my very first projects!

2 things are true here with Canva, firstly, I love this platform for the millions of templates, elements, and Ideas it provides, and
secondly, I keep learning new things ALL the time!

Pulse Fidelity Headphones

A video intro with music based on a Canva tutorial.

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Onine Work Oasis - Pinterest

My personal brand logo created to market affiliate products and services like Social Media and Chat Assistant jobs from home.
Here is my created logo and some scaled-down versions of the Pinterest pins I’ve created in Canva.

Personal Facebook

Video Posts

These Facebook posts were created in my early days of using Canva.

  • Famous Roberts - for my name.
  • I lived in Colombia, South America, this is a tribute to my life there and what I love about being there.
  • I love football!

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Platforms I have used

Who is Robert?

I am an ambitious digital marketer excited to
inspire others to embrace creativity in every aspect
of their lives. My goal is to educate and empower
my audience with valuable content delivered
through creative and innovative methods.

Reach Out

to Me

LinkedIn

7194805214

Phone